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Saturday, March 2, 2013
Friday, March 1, 2013
Study: Daisies sprout in King Richard I's heart
PARIS (AP) ? King Richard I, the 12th-century warrior whose bravery during the Third Crusade gained him the moniker Lionheart, ended up with a heart full of daisies, as well as myrtle, mint and frankincense.
Those were among the findings of a French study, announced Thursday, which analyzed the embalmed heart of the English king more than 810 years after he died.
The biomedical analysis also uncovered less flowery and spicy elements like creosote, mercury and perhaps lime in the heart, which has been in the western French city of Rouen since his death in 1199.
Despite the embalming ingredients, the heart turned to powder long ago, doubtless because the lead box cradling it wasn't airtight. It's so unsightly now that it's kept from public view.
The study's leader, Philippe Charlier, suggests the flowers and spices were to give the king the "odor of sanctity." The study came out less than a month after a team of British archeologists uncovered the long-lost remains of 15th-century King Richard III ? a relative but not a direct descendant of Richard I ? under a parking lot in Leicester, England.
Unlike that ignominious ending, Richard the Lionheart, leader of the Third Crusade, was ceremoniously laid to rest in three places.
His entrails were interred in the central French town of Chalus, where he died in a skirmish with a rebellious baron; his body reposes at the Fontevraud Abbey, beside his father Henry II and later his mother Eleanor of Aquitaine; and his heart, wrapped in linen, pickled for posterity and placed in a lead box, was sent on to the Cathedral of Rouen.
In 1838, the heart, already turned to powder, was rediscovered, transferred to a glass box and placed in Rouen's Departmental Museum of Antiquities.
Charlier, a forensic medical examiner, and his 11-member team used the latest biomedical techniques to decipher the composition of The Lionheart's heart, the most symbolic of human organs. Charlier claims it is the oldest embalmed heart ever studied and, belonging to a king, certainly the most prestigious.
The study was published in Scientific Reports, part of the Nature Publishing Group.
While the team used barely two grams of the brownish white powder that the heart had become, they found an array of flowers and spices used to embalm it, aimed at both conserving the heart and, Charlier theorizes, giving it a fragrant smell.
The aim of the study was essentially to figure out "how to embalm a heart in the 12th century," Charlier said in a telephone interview.
The mix of spices and sweets also reflects what is known of the first embalmers in the West ? they were cooks, the study says.
Charlier conceded that because the heart had turned to powder, likely because the lead box was not hermetically sealed, it was not possible to learn how the organ was opened to introduce the various elements, nor whether the stew of fillers was applied in powder or liquid form.
The presence of incense in the potpourri was the most striking because, Charlier said, it had not been found in previous embalmings, even in corpses dating from the Middle Ages.
Charlier speculates that the incense, among the gifts offered to the infant Jesus by the three kings and reportedly used on the outside of his body at death, was meant to give The Lionheart a direct line to God.
British historian Dan Jones, author of "The Plantagenets: The Kings Who Made England," said the French analysis of Richard I's heart does not appear groundbreaking, "but it's an interesting curiosity all the same ... to see exactly what ingredients were used."
Placing Richard l's heart in a reliquary in Rouen, capital of the duchy of Normandy, "was obviously a powerful symbol," Jones said. At the time of The Lionheart's death, "Normandy was under threat from the kings of France ... It was supposed to have propaganda value in keeping his memory alive and reminding the people of Normandy of their allegiance ? i.e. to the kings of England, not of France!"
So what went into trying to preserve, and apparently perfume, the heart?
Microscopic analysis showed pollen grains from daisy, myrtle and mint. Also found were pine, oak, poplar, plantain and bellflower, likely airborne contaminants. Poplar and bellflower were blooming at the time of death, the study says. Molecular analysis turned up frankincense, the white matter in the powder.
There were large amounts of lead ? said to be contamination from the box cradling the heart ? and traces of copper and mercury, or quicksilver? commonly used at the time. There is also a suggestion that lime may have been used as a disinfectant.
How bodies were preserved back then "is a field of much speculation and, thus, such a study provides some decent evidence," said Frank Ruhli, a professor at the University of Zurich's Center for Evolutionary Medicine. However, he said in an email that the study has limited impact because of its focus on a single organ and on only one, if well-known, person.
The curator at the Rouen museum says the heart will remain hidden from public view. "Visually, it is not something very pretty to present," said Caroline Dorion-Peyronnet. "It's dust, it looks like nothing."
Source: http://news.yahoo.com/study-daisies-sprout-king-richard-heart-154844237.html
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Home Federal Bank employee promoted to senior VP | Idaho ...
by
Published: February 28,2013
5:16 pm Thu, February 28, 2013
In this position, Allmaras oversees the bank?s risk management teams responsible for the consumer regulatory compliance program, Community Reinvestment Act compliance, Bank Secrecy Act compliance, information security, physical security and fraud investigations.
Allmaras has worked for Home Federal Bank for 16 years. She has experience in deposit operations, client services, compliance and risk management, having recently developed and expanded the bank?s enterprise risk management program.
Allmaras is a board member for the New Plymouth Booster Club. She was a 2006 Tribute to Women and Industry honoree. She earned her Bachelor of Arts in business administration from College of Idaho.
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Source: http://idahobusinessreview.com/2013/02/28/home-federal-bank-employee-promoted-to-senior-vp/
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Chok! Chok! Chok! advert shakes up mobile marketing
BARCELONA (Reuters) - A strange phenomenon hit Hong Kong in late 2011.
As the clock hit 10 pm each night a Coca Cola ad aired on television, prompting thousands of viewers to grab their phones and start shaking them frantically to virtually "catch" the falling bottle caps on the screen and win instant prizes.
Dubbed Chok! Chok! Chok! - meaning rapid motion in local slang - the interactive campaign by McCann Worldgroup became a hit, and sent viewers at home, in cinemas and in front of giant outdoor screens into a frenzy. (http://link.reuters.com/wux36t)
Nine million people saw the ad - 380,000 downloaded the Chok! Chok! Chok! app in the first month - and its success indicates that marketers may be finally figuring out how to direct adverts at consumers via mobile phones.
"The consumer is there so we as marketers start to salivate," said Mike Parker, chief digital officer for McCann, in an interview at the Mobile World Congress. "But people are so underwhelmed by banner ads on tiny screens. We are all still searching for the best way forward."
Mobile advertising is set to grow by more than 50 percent a year over the period to hit $40 billion in 2016, according to Informa research, but the figures are still tiny compared to television ads. Global ad spend in 2012 was $500 billion.
Though advertisers are keen to harness the mobile boom, no one has perfected the art of using mobile devices to target adverts to consumers.
There remains a vast discrepancy between the amount of time consumers spend on their mobile devices and the advertising dollars companies spend there. In the U.S., mobile ads only accounted for 1 percent of marketing spend in 2011, according to the Internet Advertising Bureau, even though people spent some 10 percent of their media time looking at their phones.
Mobile has long proved almost impenetrable for a host of reasons, including the small screen, poor presentation of mobile websites and consumers' resistance to the invasion of a space seen as more private than a computer.
Even Google, which dominates online search, is still grappling with how to make money from ads on smartphones, while Facebook is trying to weave marketing messages into people's newsfeeds without offending them.
WINNING FORMULA
With many brands still wary of annoying consumers with lots of tiny ads or repetitive text messages, some like Coca Cola hit upon the idea of rewarding mobile owners with coupons, prizes or free content as a way to make a connection.
Helping them make that link is Brian Wong, chief executive of San Francisco-based kiip, a mobile app rewards network that connects brands and companies with consumers. He says his startup has found a winning formula - and that people have contacted him to say thank you for the adverts.
"The rewards are a pleasant surprise for the user. It's like a gift that comes out of the blue," Wong said.
In one campaign run via kiip by Pepsi, a person logging their morning 5 kilometer jog on a fitness app like MapMyRun sees a grey band pop up on the top of their smartphone screen. If they click on it, a window appears: "What a workout! Refresh yourself with a bottle of Propel Zero" and they are emailed a coupon for the fitness drink to redeem at a local store.
Targeting such "moments of achievement", such as when a gamer passes a level or a cyclist beats his personal best, allows marketers to target people at opportune moments in ways that are relevant to them, Wong says.
Kiip only gets paid if the customer redeems the reward and as a result brands are willing to pay more for a system based on results. Although Wong won't say how much kiip charges, it is likely more than the average price for mobile ads, which in turn are cheaper than ads on PCs. A perception that banner ads on small screens are not very effective and the glut of available space has kept prices capped at around $1 per thousand views.
LOCATION TARGETING
For mobile ads to become more effective - and lucrative - marketers have to get more creative at tapping mobile's advantages, such as the direct link to a person all day and the location data.
The industry is also working on coming up with better metrics to measure effectiveness of mobile ads, which could one day boost their value.
One way to improve the effectiveness of mobile marketing is to link up a person's web browsing history on computers with their smartphone. Mark Strecker, the chief operating officer of mobile advertising technology company Amobee, said companies were in the early stages of such work.
For example, when a shopper walks into a retailer like the Gap, their phone would know they had earlier looked at jeans on the store's website from their home computer and send them details about availability of their size.
The additional information about users also means agencies now make fewer mistakes.
"If we see, from the location, that someone has gone to a car showroom then we could send them car ads," said Dani Cushion, executive at mobile ad platform Millennial Media.
"But if we see they go to the showroom every day, then they probably just work there."
(Reporting by Kate Holton; Editing by Sophie Walker)
Source: http://news.yahoo.com/chok-chok-chok-advert-shakes-mobile-marketing-172404432.html
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TinyView Debuts New iOS App To Be Your One Stop Shop For All Mobile Shopping
Tinyview, a startup that wants to be the "mobile browser" for product search and shopping, is expanding its functionality today. Today the company has updated its iPhone app and adding a web presence for users.Source: http://feedproxy.google.com/~r/Techcrunch/~3/vFcRFWj3rAQ/
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Loved ones salute New Zealand dad killed by shark
WELLINGTON, New Zealand (AP) ? About 150 friends and family of a man killed in a shark attack wrote messages to him in the sand Thursday and stepped into the water at a New Zealand beach to say goodbye.
Adam Strange, 46, was an award-winning television and short film director and the father of a 2-year-old girl. He was training for an endurance swim near popular Muriwai Beach on Wednesday when he was attacked by the shark that was possibly 14 feet (4 meters) long. Surf lifesavers say they are convinced it was a great white shark.
Police attempting to save Strange raced out in inflatable boats and fired gunshots at the enormous predator, which they say rolled away and disappeared. Police were able to recover Strange's body, and lifeguards believe the shark is dead.
Muriwai will remain closed for swimming until Saturday after the fatal attack, one of only about a dozen in New Zealand in the past 180 years.
Friend Adam Stevens said the Thursday beach service was run by indigenous Maori who removed the "tapu" or spiritual restriction at the beach. He said it was a "perfect tribute" to a man who spent much of his time swimming and surfing.
"He was a very robust, big, barrel-chested surfer," Stevens said. "He was basically completely obsessed with the ocean, with paddle boards and body surfing, everything. His garage was like a museum of surf craft."
According to Police Inspector Shawn Rutene, Strange was about 200 meters (650 feet) from the shore when he was attacked by a shark that police estimated was up to four meters (14 feet) long.
Stevens said his friend had planned to swim about 1 ? kilometers (one mile) Wednesday as he tested new goggles and trained for an annual endurance swim from Auckland to Rangitoto Island. The 4.5-kilometer (2.8-mile) swim takes place on Sunday.
Pio Mose, who was fishing at the beach Wednesday, told the New Zealand Herald newspaper he saw Strange struggle against the huge shark. Mose yelled at Strange to swim to the rocks, but it was too late.
"All of a sudden there was blood everywhere," Mose said. "I was shaking, scared, panicked."
About 200 people had been enjoying the beach during the Southern Hemisphere summer at the time of the attack.
Stevens said he's been comforting Strange's wife, Meg, and their daughter since the accident. He said the girl is too young to understand what has happened but is aware of the emotions.
Stevens said his friend, whom he had known about 15 years, was very creative and always positive.
"He lived in the moment brilliantly. It was completely infectious," Stevens said. "He feasted on the details."
Stevens said he and Strange worked together for a number of years at a film production company, Silverscreen.
On his site, Strange said he studied as a graphic designer and art director before getting into directing. He said he'd worked on commercials all over the world and had been a finalist for a number of advertising awards.
Strange won a Crystal Bear award at the 2009 Berlin Film Festival for a short film called "Aphrodite's Farm," a magical tale set on a dairy farm in the 1930s.
Tim Jago, chairman of the Muriwai Lifeguard Service, said a number of beaches near Muriwai reopened Thursday and that Muriwai would open for beach visits Friday and then swimming on Saturday. He said the closure at this point is to give surf lifesavers a break and he doesn't fear a repeat attack.
"We are quite comfortable the beast is dead," he said. "Footage from a helicopter indicates that when the shark rolled over and rolled off, it also sank to bottom."
Jago said witnesses spotted one or two other large sharks circling at the time of the attack, but that no sharks have been seen in the area since then.
Clinton Duffy, a shark expert with the Department of Conservation, estimated that only 12 to 14 people have been killed by sharks in New Zealand since record keeping began in the 1830s.
Around the world, sharks attacked humans 80 times last year, and seven people were killed, according to the University of Florida's International Shark Attack File. The death toll was lower than it was in 2011 but higher than the average of 4.4 from 2001 to 2010.
Source: http://news.yahoo.com/loved-ones-salute-zealand-dad-killed-shark-234356906.html
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Game Of Thrones Ad In The New York Times - Business Insider
'; } } if (google_ads[0].bidtype == "CPC") { /* insert this snippet for each ad call */ google_adnum = google_adnum + google_ads.length; } document.write(s); return; } google_ad_client = 'pub-0604454314447934'; /* substitute your client_id (pub-#) */ // google_ad_channel = '1122334455667788'; google_ad_output = 'js'; google_max_num_ads = '5'; // google_ad_type = 'text_html'; // google_image_size = '728x90'; google_feedback = 'on'; google_skip = google_adnum; /* to skip for multiple units, insert this snippet for each ad call */ google_ad_channel = '1230120361'; /* our ad channel */ // -->
Source: http://www.businessinsider.com/game-of-thrones-ad-in-the-new-york-times-2013-2
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